I had a few one-to-one clients who you would consider unconventional. They’re not coming for the typical thing of learning tactical stuff about online marketing. What they’re coming for, on a deeper level, is that connection, and the ability to have a conversation with another human being who is a good listener, who creates space for them where they can release and feel safe and comfortable.
One thing I’ve noticed about men is society holds them to a pretty high standard of having to be tough and not too sensitive, and that sort of stuff. I’ve also bumped into a whole bunch of people who have had difficulties with lack of access to children, etc. They really bond together and what I’ve seen is that sort of tribal need to be able to hang out and just talk it out bloke-to-bloke, man-o-man. So I would suggest someone who’s willing to pay and doesn’t have a specific tactical need is probably getting a massive amount of value from having someone actually be there and to talk with on a level that is appreciated and carries a mutual respect and has a high level of emotional understanding and intelligence that is somewhat lacking in the general public.
I mean, there’s lots of stereotypes. But you can imagine a lot of people are fairly sort of surface-level and are just going about their routines without a whole lot of thought. So when people do bump into a kindred spirit, or someone they hold up high in terms of their own routine or activities, being in line with their values, and what they would also like to have, then being there and creating that space is super valuable. One client I’ve got in particular, he hired me initially to coach him in the partnership that he was building in a supplement business. And it ended up that that partnership didn’t end up working out. And he ended up owning the business, which is something I was able to help him with. And then he went into another partnership, which was a really rapid growth business that took off into hundreds of millions of dollars, a super success story. And then there’s three partners in that. And I helped him actually exit that.
And now he was left with a scenario where he really didn’t have any active business interests. And it’s just helpful for him to get on a call every couple of weeks, and just chat. And we go deeper than just business. We talk about personal stuff, we talk about things that are going on, the way we feel, if he’s got goals or not, what he’s thinking about where he wants to go, what he’s observing around him. And it’s always just one thing. He says there’s always just one thing we talk about or an idea or a concept that he can go away and think about or that sort of opened up something for him, like a skeleton key opening a padlock that just someone with different perspective, who’s putting aside the time to listen, who’s on a similar level, can actually have a great conversation with. So I think that you’d be a tremendous service to someone if you could provide that and if it worked out for you as well.
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