I would suggest people try two tiers at the most to start with. At various stages along my journey in the last 10 years, if you said to me, Okay, you can only keep one of your businesses, it would have been a different answer.
At no point would it ever have been my website business, I just want to point that. And the SEO business might have been the one for a while there. At one point, it had the highest effective hourly rate, it was the most income, most profit, least amount of my work. It could have been SilverCircle at one point, it could have been SuperFastBusiness at one point, it could be the revenue share component at one point. So they do switch around.
And this is about sort of dialing the mix to find your sweet spot of what do you want to put into the business, how you can extract it out with leverage. And that’s what we’re all about. The beauty is, I’ve seen it work so many different ways now that I’m constantly tinkering and making sure that the value mix is there, with an eye always on retention and feedback. And I do believe this, this is what I think is true: at this stage, I believe I’m delivering the best results I’ve ever delivered. And I’m getting so much clearer on how to help people, and it’s a work in progress. So just start.
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