The Catamaran Model: A Smarter Way to Build Two Offers Without Losing Focus

Most entrepreneurs are told to focus.

One offer. One customer. One path.

And that advice works—until it doesn’t.

This is something I’ve seen in my own business journey, and in mentoring hundreds of business owners over the years. You focus hard on one model. You pour everything into it. Then a shift happens. Sales slow. Ads stop working. The team burns out. Your growth plateaus.

All your momentum is tied to a single hull.

That’s when you realise: one strong offer can still be a single point of failure.

Enter the Catamaran Model

A catamaran has two hulls. Each one can float independently. But together, they’re more stable, faster, and better balanced than a monohull.

I use this as a metaphor for a smarter business structure: two aligned but independent business models that support each other while heading in the same direction.

These models can:

Serve overlapping (or adjacent) audiences
Share systems, tools, and team
Provide resilience if one slows down or encounters resistance
Grow faster together than either would alone

They are not random bolt-ons. They are engineered to complement each other.

Why Most People Don’t Build This Way

The mainstream advice is to “niche down” and “do one thing well.”

And that’s a good starting point—especially when you’re early and need clarity.

But once your first offer is proven and stable, doubling down again on that same track can actually stall your growth.

That’s when you can strategically introduce a second aligned offer.

This is not about splitting focus or building an empire of chaos. It’s about adding a second hull that strengthens what’s already working.

Real Examples From My Own Business

I’ve used the catamaran model repeatedly in my own career. Here are a few examples:

SilverCircle and My SEO Agency

One was mentoring high-level founders. The other delivered recurring service retainers. Different offers, but they supported the same type of client and shared trust.

SuperFastBusiness and Affiliate Offers

My membership helped people build online businesses. The affiliate products I promoted were tools and services they needed to succeed. Alignment, not distraction.

Mentor and Connect

Today, I run a high-frequency mentoring program (Mentor) and a community-based access program (Connect). They are priced differently, serve different readiness levels, but move together. They share content, audience, and strategy. And they build resilience.

What a Catamaran Might Look Like For You

Here are some common pairings I’ve helped clients build:

A membership and a high-ticket cohort
A done-for-you service and a training product
A consulting offer and a recurring mastermind
A niche YouTube channel and a productized course
A software tool and an implementation service

The key is alignment. Each offer must reinforce the other’s credibility and value.

Why It Works

Here’s what you get when you build this way:

Stability: If one model dips, the other can keep revenue and momentum steady
Speed: Shared infrastructure means you can launch faster and grow smarter
Credibility: Your audience sees a broader spectrum of ways to work with you
Upsell Paths: One offer can naturally feed the other, increasing lifetime value
Exit Options: You’ve created more than one valuable asset

And just like a catamaran at sea, you’re more prepared for bumps, winds, and changing tides.