Recently I received an unsolicited sales pitch containing this statement:
“We are delighted to have the opportunity to respond to your requirement for a solution that will dramatically increase your sales volume over as short a period as possible.”
What the heck?
Perhaps it could have been re-stated as – “you can get more sales, faster”
I wonder if the people writing these wordy marketing platitudes ever consider the dribble coming out of the keyboard.
Simplify your message and you will get better results, (faster
)
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Hmmmmm…..
Unfortunately this sounds like something my M.D. would write. I am trying ever so hard to get him to turn a corner or as he would probably put it, “circumnavigate an angle akin to 90 degrees to which you would maintain a comparable angle in order to proceed with minimal disruption in motion.”
Come on…just say your turning a freakin’ corner!
Cheers,
Dav
Great example Dave!!