Plain words please

Recently I received an unsolicited sales pitch containing this statement:

“We are delighted to have the opportunity to respond to your requirement for a solution that will dramatically increase your sales volume over as short a period as possible.”

What the heck?

Perhaps it could have been re-stated as – “you can get more sales, faster”

I wonder if the people writing these wordy marketing platitudes ever consider the dribble coming out of the keyboard.

Simplify your message and you will get better results, (faster icon wink Plain words please )

 

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Dave Newgass January 29, 2012 at 10:31 pm

Hmmmmm…..

Unfortunately this sounds like something my M.D. would write. I am trying ever so hard to get him to turn a corner or as he would probably put it, “circumnavigate an angle akin to 90 degrees to which you would maintain a comparable angle in order to proceed with minimal disruption in motion.”

Come on…just say your turning a freakin’ corner!

Cheers,

Dav

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James January 29, 2012 at 11:56 pm

Great example Dave!!

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