February 18, 2008
Jay Abraham Videos
- Be an authority
- Love clients
- Be a trusted advisor
- Empathize with clients
- Sequence systems
- Test every factor
- Reverse risk for the buyer
- Make irresistable offers
- Educate buyers
- Give reasons why
- Capture data and analyse
- Strategy beats Tactics
- 80:20 Rule for effectiveness
- Offer better products
- Join others who share similar clients
- Leverage your business
- Increase sales, increase frequency, Increase sale value
- Small changes compound results
- Commit to getting optimized results from every process
- Ethically program clients to keep buying
- Add revenue access pillars - sales, telesales, direct, refer, jv
- 7 - 12 sequential communications
- Test headlines
- View Ads as investments
- Test different media types
- Test in small environments
- Analyse the data
- Analyse your current buyers for distinctions
- Pick the trends and leverage them
- Look for who has your clients
- Testing tells you every answer
- Know the benefits of your product against alternatives
- Determine measurable advantages
- Use trials for testimonials
- Have a sequencial communication addressing buyers
Filed under Blog, Guru, Ideas, Wealth by James Schramko
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