February 4, 2007
7 dollar secrets smashes pricing strategy and re-defines list building techniques
Jon Leger just released this viral "secrets report" 7 dollar secrets and it has caused quite a stir in internet marketing circles.
Jon has effectively demonstrated the concept of lots of small sales versus less large ones. Much debate has been discussed as to how effective small dollar value sales have over large ones. He cites the examples of large US companies making profit from lots of small sales. With the promise of "learn how to create products", "boost your conversion" and "make profits", the 7dollarsecrets report is only $7, and there is a twist. Rather than take a profit, Jon has arranged the report so that the referrer takes the commission as a 100% up-front affiliate fee.
This structure allows him to undercut the "gurus" pricing levels who he claims you should not pay $297, $497 and $997 to any longer.
Why would he give up all of his margin and effectively sell the product for free?
Well the answer is simple - he gets tons of people force feeding his website and he gets to keep the name of the buyer, so he builds a list of customers very quickly.
He could have made a FREE report, hoping everyone would grab a free reosurce (the concept of "opt-in-bait") however has found by financially motivating a referrer he gets tons more traffic. It would normally be sold for a lot more than $7 since the information is really valuable and he provides templates and scripts for you to create your own $7 reports.
$3000 in 7 days
That is the income the report produced recently for him, with signs of growing. He has been able to achieve this because within the report Jon offers excellent advice and makes some recommendations. If a you buy from those links, he would make a commission. After the report is sold, Jon also has an opportunity to make sales to the list of customers by email offers. For you, the news is great too, once you pay $7 for the report, you automatically qualify as an affiliate, and you can sell the report for $7 as much as you want.
Let's face it, almost anyone can afford $7 to invest in their online business if they are serious about it.
When you read the report you pick up excellent ideas about how to leverage your information into profitable reports. You are not required to host the salespage, you have no administration to do, just promote your link.
How to promote your link:
- You could do a blog post (like this one)
- Send the link to your list
- Put a text link on your website
- make a pop-under or banner for websites
- write articles about $7 report secrets.
Check out this revolutionary>> 7DollarSecrets
Filed under Affiliate Marketing by James Schramko
