The good news or the bad news

When it comes to delivering an effective message, make sure you choose the right label. Pairing two opposing communications reduces the effectiveness dramatically.

Is it good news or is it bad news?

Stick with the truth and deliver that.

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Trained versus un-trained

Trained professionals are more effective than un-trained professionals. What are you learning or teaching today?

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Repot yourself

Repotting a small plant into the earth can let the roots stretch further and support a loftier growth. When you remove your self imposed constraints, you create the environment for further growth.  

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Patterns

When you look closely you can see patterns. A row of boats pointing in the same direction can indicate either the direction of the wind or the direction of the tide. Once you notice patterns, interpreting what they mean is the real art. 

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Automatically No

One way to make more sales is to make more offers. If you don’t ask, the answer is automatically no. 

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Integrate

To get a highly leveraged dollars-per-hour outcome, consider placing part of your product or service inside someone else’s customer area with a lead back to the full product. Also, consider placing someone else’s product or service in your customer area with an affiliate link back to their products. What can you integrate today?

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