Recently I received an unsolicited sales pitch containing this statement:

“We are delighted to have the opportunity to respond to your requirement for a solution that will dramatically increase your sales volume over as short a period as possible.”

What the heck?

Perhaps it could have been re-stated as – “you can get more sales, faster”

I wonder if the people writing these wordy marketing platitudes ever consider the dribble coming out of the keyboard.

Simplify your message and you will get better results, (faster icon wink Plain words please )

 

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